Retailers with the highest search visibility for holiday gift searches
It’s the holiday shopping season, and search marketers in the retail vertical have a laser focus on fighting the search visibility battle and winning shoppers’ dollars. This month, we decided to learn...
View ArticleWhich Big Box Retailers made the most noise in holiday audio & video searches?
Pun intended. We wanted to know which strategies big box retailers used in December to get in front of searchers of home audio & video products? Was it Paid? Organic? PLA? The Search Marketing...
View ArticleThe Search Marketing Visibility Score: The easy way to grade search marketers
To be found on a search engine, visibility should be your primary goal. All the amazing A/B-tested ad copy, keyword selection, and optimized landing pages in the world won’t help if you’re not...
View ArticleWhich fitness advertisers scored the highest for Search Marketing Visibility?
It’s survival of the fittest when it comes to search marketing. With clicks being the end goal, visibility is the means to that end. The Search Monitor created the Search Marketing Visibility Score™...
View ArticleIs market share enough? Market Share & Search Marketing Visibility for Super...
Which advertisers have the highest market share for “Superbowl Tickets” keywords? And does high market share equal the highest search marketing visibility on your search ads? Let’s find out… What is...
View ArticleWhich Valentine’s advertisers have the highest search visibility and PLA share?
It’s Valentine’s Day—the time for candy, jewelry, and for retailers to fight for your love (read: clicks). After the busy holiday shopping season, Valentine’s Day is when many retailers come out of...
View ArticleHow do hotel chains and booking engines compare for SERP visibility?
The Search Monitor created the Search Marketing Visibility Score™ (SMVS) to measure a company’s search presence across the entire results page (a.k.a. SERP)—Paid, Organic, and Product Listing Ads...
View ArticleWhich party supply stores celebrate the highest search marketing visibility?
With St. Patty’s Day quickly approaching, it’s time for party supply stores to make sure they are appearing for their most valuable searches. The best way to check your search engine visibility is to...
View ArticleSearch marketing visibility for party supply searches: Does it change by...
With St. Patty’s Day now behind us, it’s time to look back at searches for party supply stores. We did this recently at a national level, but this time we’re diving into the location of searcher to see...
View ArticleWhich Easter retailers had the highest search marketing visibility?
While you were busy hunting for Easter eggs, retailers were busy hunting for visibility and clicks on their Easter-related search ads. The best way to see who won the head-to-head battle for search...
View ArticleWhich tax prep companies had the highest search marketing visibility?
Did you get your taxes filed on time this year? Let’s hope so, because time is officially up, and tax season has come and gone. Now that we’ve all survived, let’s look at how the advertisers in the...
View ArticleSearch Marketing Snapshot: Zappos scores big during February
We all want to know how we compare to others. It’s human nature. And it’s especially important as search marketing professionals to set benchmarks based on the performance of industry leaders. This...
View ArticleSearch Marketing Snapshot: CheapOAir was the April Click Leader
As search marketing professionals, it’s important to set benchmarks based on the performance of industry leaders. Plus, it’s human nature to want to know what our competitors are up to. With summer...
View ArticleWhich outdoor retailers have the highest search marketing visibility?
If you’re planning a camping trip this summer, you’ve probably been researching camping gear. We have a few guesses of which outdoor advertisers you likely saw in search results based on our Search...
View ArticleWhich retailers have the highest share of voice for Google Shopping Ads?
Recently, we looked at which outdoor advertisers had the highest Search Marketing Visibility Score. Today we wanted to analyze which retailers had the highest Share of Voice for Google Shopping ads....
View ArticleWho’s Winning the Back-to-School Backpack Battle for PPC?
Which retailer had the highest search marketing visibility for backpack searches last week? It’s always fun to compare online marketing performance for retailers. In honor of back-to-school season, we...
View ArticleWhy total-page SERP visibility often trumps average rank
Time and time again, we’ve seen that a company’s search strategy is more effective when it generates multiple listings for the same query. But it’s not just about quantity of listings. The listings...
View ArticleWhich advertisers appear most for Halloween costume searches?
Which retailer had the highest search marketing visibility for halloween costume searches over the last two weeks? It’s always fun to compare online marketing performance for retailers. In honor of...
View Article5 tips to help brands monitor online resellers
The Search Monitor’s ad monitoring platform helps retail brands keep close tabs on their resellers. Since we launched the service, we’ve uncovered many creative tactics used by resellers to boost sales...
View Article2017 Search Predictions: Mobile-first, search visibility & PPC brand protection
For the second year, CPC Strategy asked us to contribute to their Search Predictions post. This year, the questions for each participant were: What trends are going to shape search in 2017? How can...
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